Divi is a well know WordPress theme by the team at Elegant Themes. Elegant Themes have been making great WordPress themes for years and have made themes for tens of thourands of customers over the years so you can be sure that you are dealing with a reliable company if you choose to get a copy of Divi.

Unlike most themes we focus on here, Divi is an all in one theme, meaning that you can basically create any kind of website or layout with it. The ability to create tons of different layouts comes from the Divi Builder, a powerful plugin developed by Elegant Themes.

I’ve spent a lot of time using the Divi builder and I can honestly say that it’s one of the most impressive plugins I’ve used for WordPress. Creating your own layouts if a breeze as you can simple drag and drop items from the list of ‘modules’ the builder provides and then tweak a bunch of settings that each module has.

For example, you could drop in a testimonial element, choose the background color or image for that section, choose where the icon should go next to the testimonial, add content for each testimonial and tweak padding and margin.

The Divi testimonial module

Divi’s layout builder is easy enough for non developers to use which means you can create all kinds of things without specialist knowledge and it also means that if you are a developer it could be a good option to provide to clients if they want to be able to create their own pages with a wide range of different layouts.

All the Divi modules you can choose from

Prebuilt Layouts

My favorite feature of Divi is the predefined layouts option. When you load the page builder there is a button at the top which allows you to choose from a list of layouts. This is a real time saver and lets you build entire page layouts in seconds. Once you’re layout is in place you simply add your text, images and video then tweak any options you want and your page is ready.

Divi also lets you save your own layouts and sections that you build and import them to other websites.

Divi works really well for nearly an kind of website and Elegant Themes provide demos for cafe’s, shops, portfolios, agencies and more to show you just what’s possible.

With Divi, you can build just about anything. It’s the most versatile theme we have ever built and quite possible the only theme you will ever need.Elegant Themes

Support

As Elegant Themes is one of the most established companies in the world of WordPress you can be sure of a great support team if you get stuck. Not only that, but as Divi is used by thousands of other users you can also get support from members of the Divi community.

Split Testing

Divi has one amazing feature that as far as know, no other theme provides. You can test versions of a design directly from Divi! If you’re unfamiliar with split testing then it basically means that you could compare a number of different elements, for example the text used on a sign up button. You could set up two different buttons in Divi with diferent text or different colors and Divi would tell you which one resulted in the best conversion rate.

Not only could this generate a ton of extra conversions for your business but it saves you needing to spend upwards of $30 per month on additional split testing tools.

Divi Leads Split Testing

The Downsides

Although Divi is an awesome theme, it does have its downsides. Such a powerful tools comes with a lot of code and complicated stuff going on behind the scenes. This means that customization beyond what Divi offers can be difficult. If you ever want to tweak the CSS you may find it difficult searching through piles of code to find the bit you need to change and you’ll find that there is a LOT of extra stuff loaded with the theme that you may never even use.

For these reasons it’s really important to spend time optimising your Divi website. You’ll want to spend some time with optimisation plugins and set up caching on your website to be sure that it you can perform to your (and your users) expectations.

Conclusion

Divi is a really impressive piece of work by Elegant Themes and I’d certainly recommend it for anyone wanting to set up a modern looking website quickly or for developers who are happy to learn how to tinker the theme to meet their requirements.

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