Divi is one of the most popular WordPress themes in the world. This review is by an experienced web developer with lots of experience using Divi. I hope you find this Divi theme review usefull.

Unlike most themes we focus on here, Divi is an all in one theme, meaning that you can basically create any kind of website or layout with it. The ability to create tons of different layouts comes from the Divi Builder, a powerful plugin developed by Elegant Themes.

Divi is powered by the Divi Builder, an insanely fast and incredibly intuitive front end editor like nothing you have seen before. It will change the way you build websites forever.Elegant Themes

I’ve spent a lot of time using the Divi builder and even though I’m normally put off by page builders, I can honestly say that it’s one of the most impressive plugins I’ve used for WordPress. Creating your own layouts is a breeze as you can simply drag and drop items from the list of ‘modules’ the Divi builder provides and then tweak a bunch of settings that each module has.

For example, you could drop in a testimonial element, choose the background color or image for that section, choose where the icon should go next to the testimonial, add content for each testimonial and tweak padding and margin.

The Divi testimonial module

Divi’s layout builder is easy enough for non developers to use which means you can create all kinds of things without specialist knowledge and it also means that if you are a developer it could be a good option to provide to clients if they want to be able to create their own pages with a wide range of different layouts.

All the Divi modules you can choose from

Full Width Sections

As well as the modules you see above that can be added into a wide range of different layouts, you can also create full width sections rom the Divi Builder.

Full width sections allow you to create modern layouts by adding things like sections with a large background image, a background video, a full width map, a slider and more.

Combining the full width sections with the modules allows you to create good looking sites in all kinds of different styles.

Prebuilt Layouts

My favourite feature of Divi is the predefined layouts option. When you load the page builder there is a button at the top which allows you to choose from a list of layouts. This is a real time saver and lets you build entire page layouts in seconds. Once you’re layout is in place you simply add your text, images and video then tweak any options you want and your page is ready.

Divi also lets you save your own layouts and sections which you can import into other pages and posts. You could also export your layouts into other Divi powered websites.

Divi works really well for nearly an kind of website and Elegant Themes provide demos for cafe’s, shops, portfolios, agencies and more to show you what’s possible.

With Divi, you can build just about anything. It’s the most versatile theme we have ever built and quite possible the only theme you will ever need.Elegant Themes

Is Divi Easy for Beginners?

As I said earlier, Divi is a great way to allow anyone to edit the content of a website but is it really a good idea to provide this functionality to beginners responsible for maintaining a website?

I’m not sure it is. Someone without much knowledge can cobble together various layouts and edit content easily but in order to create something truly impressive and effective, the user is going to need some skills. After all, being able to make a website is one thing but knowing WHY certain elements are added to certain places and why a design is put together a certain way takes skill and practice.

I think beginners using Divi thinking that they will get an effective website for their business in a short space of time will be disappointed. These users should realise that they will need spend time learning how Divi works, reading through documentation and probably getting in touch with support too.

Does that mean I don’t like the Divi WordPress Theme? Not at all. There are still many cases where using Divi could be a great idea. Beginners who have the time and inclination to learn web design would love Divi. Intermediate uses with some WordPress skills would love Divi. Advanced users who don’t want to tweak code and need a website fast would love Divi. Advanced users who are willing to push Divi to the limits and make full use of the page builder would love Divi.


As Elegant Themes is one of the most established companies in the world of WordPress you can be sure of a great support team if you get stuck. Not only that, but as Divi is used by thousands of other users you can also get support from members of the Divi community. There are loads of helpful articles and videos about the Divi theme.

Split Testing

Divi has one amazing feature that as far as know, no other theme provides. You can test versions of a design directly from Divi! If you’re unfamiliar with split testing then it basically means that you could compare a number of different elements, for example the text used on a sign up button. You could set up two different buttons in Divi with different text or different colors and Divi would tell you which one resulted in the best conversion rate.

Not only could this generate a ton of extra conversions for your business but it saves you needing to spend upwards of $30 per month on additional split testing tools.

Divi Leads Split Testing

The Downsides

Although Divi is an awesome theme, it does have its downsides. Such a powerful tools comes with a lot of code and complicated stuff going on behind the scenes. This means that customization beyond what Divi offers can be difficult. If you ever want to tweak the CSS you may find it difficult searching through piles of code to find the bit you need to change and you’ll find that there is a LOT of extra stuff loaded with the theme that you may never even use.

For these reasons it’s really important to spend time optimising your Divi website. You’ll want to spend some time with optimisation plugins and set up caching on your website to be sure that it you can perform to your (and your users) expectations.


Divi is a really impressive piece of work by Elegant Themes and I’d certainly recommend it for anyone with some knowledge of setting up websites to put together up a modern looking website quickly, or for developers who are happy to learn how to tinker the theme to meet their requirements.

We hope you’ve found this Divi theme review helpful. We are a part of Elegant Themes’ affiliate program. If you decide to try Divi after following one of the links on this page, we will get a small commission at no extra cost to you. Our participation in this program does not after our opinion of this theme.

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Comments (1)

  1. Thanks for this. Its good to read an honest review. I bought Divi a few months ago and love it, but I agree with your points here. It can be difficult to make major changes to the theme.

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