Divi Theme Review (Updated 2022) The Leading All in One Theme?

Divi is a well known WordPress theme by the team at Elegant Themes. Elegant Themes have been making great WordPress themes for years and have attracted tens of thousands of customers in this time so you can be sure that you are dealing with a reliable company if you choose to get a copy of Divi.

Review Summary

Divi is a very impressive WordPress theme and I'd certainly recommend it for anyone wanting to put together a modern looking website quickly but If you deviate from the pre-built layouts too much, be prepared to spend quite a bit of time learning how to do various things.
  • Ease of use: 4 stars
    Fairly easy to use but does take some time to get used to the visual builder.
  • Design: 5 stars
    Great, modern designs. The pre-made layouts are top-notch.
  • Support: 5 stars
    Some of the best support in the industry.
  • Features: 4 stars
    So many great features but also some basic things like menu options and contact form that need to be improved.
  • Overall: 4 stars
    One of the best themes in the industry but let down by a few small issues.

Table of Contents

    The Divi WordPress theme is one of the most popular WordPress themes in the world, but is it really any good?

    This Divi review is by an experienced web developer with lots of experience using Divi, updated for 2022.

    How do you know I’ve really used the Divi theme and I’m not just posting a review to make affiliate commissions like most Divi review posts?

    Well, I’ve even done some posts on how I built a real-world charity website with Divi to show you that I am a real-life user, not just an affiliate. This is just one of the many sites I’ve built using Divi.

    With that said, let’s dive in. I hope you find this Divi theme review useful.

    What is Divi?

    Unlike most themes we focus on here, Divi is an all in one WordPress theme. This means that you can basically create any kind of website or layout with it.

    The ability to create tons of different layouts comes from the Divi Builder. This is a powerful page builder plugin which is integrated into the Divi theme.

    Divi and the Divi Builder were developed by the team at Elegant Themes – a very well known and respected WordPress theme building company.

    Divi is powered by the Divi Builder, an insanely fast and incredibly intuitive front end editor like nothing you have seen before. It will change the way you build websites forever.

    Elegant Themes

    Is the Divi Builder Good?

    I’ve spent a lot of time using the Divi builder and even though I’m normally put off by page builders due to the performance issues they can cause, I can honestly say that it’s one of the most impressive plugins I’ve used for WordPress.

    Creating your own layouts is a breeze as you can simply drag and drop items from the list of ‘modules’ the Divi builder provides and then tweak a bunch of settings that each module has.

    For example, you could drop in a testimonial element, choose the background color or image for that section, choose where the icon should go next to the testimonial, add content for each testimonial and tweak padding and margin.

    The Divi testimonial module

    Divi’s layout builder is easy enough for non developers to use which means you can create all kinds of things without specialist knowledge and it also means that if you are a developer it could be a good option to provide to clients if they want to be able to create their own pages with a wide range of different layouts.

    All the Divi modules you can choose from

    Divi Full Width Sections

    As well as the modules you see above that can be added to a wide range of different layouts, you can also create full width sections from the Divi Builder.

    Full width sections allow you to create modern layouts by adding things like sections with a large background image, a background video, a full width map, a slider and more.

    Combining the full width sections with the modules allows you to create good looking sites in all kinds of different styles.

    Divi Page Builder Features

    The competition amongst page builders for WordPress is fierce but Divi has some of the best features you can find. Here are the key features that make the Divi page builder so powerful:

    • Easy visual editing
    • Save and manage your designs
    • Dragging and dropping of elements
    • Custom CSS
    • Inline text editing
    • Tons of design options
    • Set up global elements and CSS
    • Undo, redo and storing of change history

    Divi Reviews

    Divi has a huge user base and they have worked hard on getting lots of verified, third party reviews from Trustpilot which is great to see.

    They currently have over 20,000 reviews and over 97% of them are 5-star reviews. This is incredible.

    When you compare Divi to Elementor – one of their main competitors you will see that Elementor has just a few hundred reviews. Only 60% are 5-star reviews and 29% are 1-star reviews.

    Divi Builder Vs Elementor and Visual Composer

    Divi’s drag and drop page builder – Divi Builder is often compared to other well-known page builders like Elementor and Visual Composer. I’ve used all of these page builders quite a bit over the past year.

    I’ve used Divi Builder on my own websites and I’ve been forced to use Elementor and Visual Composer on client websites that I was working on.

    Honestly, Divi is far easier to use than both Elementor and Visual Composer.

    I found both Elementor and Visual Composer to be clunky, slow and very annoying. To me, Divi was much easier to work with and seems much more intuitive.

    Divi did slow down the admin area noticeably sometimes though – another drawback of such a colossal plugin being used.

    Although Elementor, Visual Composer and Divi Builder are all powerful plugins allowing you to create all kinds of layouts, Divi’s learning curve seems much lower to me.

    The quality of the Divi pre-built layouts is also very high. If you are trying to choose between these page builders, Divi Builder would currently be my choice.

    Divi WooCommerce Integration

    If you’re planning on running an e-commerce site then Divi has you covered.

    You would need to install WooCommerce – the powerful e-commerce solution for WordPress. Divi works well with WooCommerce and has plenty of prebuilt modules to make setting up your online store easier.

    You can easily add things like reviews, stock information, upsells, prices, product images and add to cart buttons directly from your Divi pages.

    The Divi page builder allows you to create unique and powerful e-commerce pages. It really allows you to break away from the boring product pages you expect to see on most e-commerce stores.

    Take a look at this as an example:

    Divi and WordPress 5

    WordPress 5 was released at the end of 2018 and it brought some huge (and controversial) changes with it. WordPress 5 included an entirely new page editor experience leaving many plugin developers racing to make their plugins compatible in time for WordPress 5.

    Divi is compatible with WordPress 5 from Divi version 3.18 onwards so you’ll want to make sure your version of Divi is at least version 3.18 before you update to WordPress 5.

    Divi Prebuilt Layouts

    My favourite feature of Divi is the prebuilt layout option.

    In older versions of Divi, there was a button at the top which allowed you to choose from a list of layouts. This was a real time saver as it let you build entire page layouts in seconds. This is how the older pre-built layouts looked:

    Divi Layouts

    Divi has massively improved its pre-built layout options in more recent versions of Divi though. The old version was great but the new version is amazing.

    You don’t just get a template full of grey placeholder images anymore – you get an entire website, professionally designed and imported right into your WordPress site. This is how the newer pre-built layouts look:

    Divi Layouts

    There are loads of pre-built layouts to choose from in a wide range of categories and they can all be imported at the click of a button. The design quality of all these pre-built layouts is top-notch and just as good as any of the well-known WordPress themes you’ll find on Themeforest.

    Once your layout is in place you simply add your text, images and video then tweak any options you want and your page is ready.

    Divi also lets you save your own layouts and sections which you can import into other pages and posts. You could also export your layouts into other Divi powered websites.

    Divi works really well for nearly any kind of website and Elegant Themes provide demos for cafe’s, shops, portfolios, agencies and more to show you what’s possible.

    With Divi, you can build just about anything. It’s the most versatile theme we have ever built and quite possibly the only theme you will ever need.

    Elegant Themes

    Is Divi Easy for Beginners?

    As I said earlier, Divi is a great way to allow anyone to edit the content of a website but is it really a good idea to provide this functionality to beginners responsible for maintaining a website?

    It depends. Someone without much knowledge can put together various layouts and edit content easily but in order to create something truly impressive and effective, the user is going to need some skills. After all, being able to make a website is one thing but knowing WHY certain elements are added to certain places and why a design is put together a certain way takes skill and practice.

    However, the pre-built layouts Divi offers are so good that if a user doesn’t need to alter those pages too much they could end up with a great website. Problems occur when beginners import a layout and then try to change too much, without any knowledge of design or coding.

    So if you’re a beginner, I would recommend choosing the prebuilt layout and trying to stick with it as much as possible. You will be able to get your website up and running much quicker and you will avoid the learning curve that occurs when trying to learn more advanced features.

    If you’re a more advanced user Divi can do some very impressive things. You can create unique designs but you will need to take some time to learn the advanced settings that Divi offers. Expect some frustration along the way as you delve into the more complex areas of the Divi theme.

    Divi Split Testing

    One of the many features that Divi offers the ability to run A/B split tests from within the theme.

    This means that you could have a couple of different landing pages with some different elements such as headings and value propositions and you can see which one converts the best.

    Whilst this is a cool feature and A/B testing can be very powerful on high traffic sites for people who know how to run them properly, I think this feature will be wasted on the vast majority of users and could even end up wasting their time and confusing them.

    Let me explain.

    A/B testing is a complex science. It has gained popularity from various bloggers writing about how you should always be testing and there are now so many tools available that even beginners think that they need to be testing their website all the time.

    The truth is unless you have a high traffic website and a good understanding of statistics you are wasting your time.

    How many Divi users have enough traffic to run meaningful A/B tests where they get conclusive results at the end of their tests? I’m guessing not very many.

    So how much traffic do you actually need to run conclusive tests? A ballpark figure is around 5000 visitors per week to each page you want to test. Any less than that and you probably won’t have enough data to conclude which variations were the best.

    Divi Support

    As Elegant Themes is one of the most established companies in the world of WordPress you can be sure of a great support team if you get stuck. Not only that, but as Divi is used by thousands of other users you can also get support from members of the Divi community. There are loads of helpful articles and videos about the Divi theme.

    There are also large and lively Facebook groups specifically for Divi users who help each other out with all kinds of issues.

    If you need to ask the Divi team a question you can do so by raising a support ticket which allows you to chat directly with someone who will be able to help you out. Response times are good and the Divi team are very knowledgeable.

    The Downsides

    Although Divi is an awesome theme, it does have its downsides. Such a powerful tool comes with a lot of code and complicated stuff going on behind the scenes.

    This means that customization beyond what Divi offers can be difficult. If you ever want to tweak the CSS you may find it difficult searching through piles of code to find the bit you need to change and you’ll find that there is a LOT of extra stuff loaded with the theme that you may never even use.

    For these reasons, it’s really important to spend time optimising your Divi website. You’ll want to spend some time with optimisation plugins and set up caching on your website to be sure that it can perform to your (and your users) expectations.

    As I mentioned above, I also noticed Divi Builder slowing down the admin area quite often. This what not a major problem but it did make me worry a few times that the page was going to become unresponsive and I’d lose my edits, but that never happened.

    Unfortunately, that’s not all the bad news about Divi. I’ve used the Divi theme extensively over the past year, even documenting my process of creating a real-life charity website with Divi, and there were a couple of other really annoying things I found.

    Firstly, I was very disappointed with how well some pre-made layouts adapt to mobile devices. I found that some layouts look terrible on mobiles which resulted in me having to add quite a bit of custom CSS to fix the issues.

    Secondly, the mobile navigation in the theme is terrible and it looks very dated. Please include some more modern mobile navigation options to the theme Elegant Themes!

    Thirdly, the contact form that comes with Divi is also terrible. It looks like the team has barely spent any time on this feature. The responses from the form don’t even have any styling and I’ve encountered bugs with the form not sending due to having caching installed on the website, like many others around the web have reported. If you want a contact form on your Divi website, use Gravity Forms or Contact Form 7.

    Divi Theme Lock-in

    I can’t talk about the downsides of Divi without talking about theme lock-in. What is theme lock-in?

    This is when you use a theme that makes use of shortcodes and then you decide that you want to change the theme in the future.

    Because the shortcodes you used are tied into the theme that you are deactivating, you are left with a mess of shortcodes that the new theme does not know what to do with.

    In other words, you lose all of your design, layout options, and formatting, and all of your content is wrapped in pesky shortcodes. This is what it will look like:

    This is not just a Divi issue though. The big name page builders like Elementor have this problem too.

    If you continue to use Divi, you will never encounter this issue, but it makes changing themes in the future a hassle.


    I hope you’ve found this Divi review useful.

    Divi is a really impressive piece of work by Elegant Themes. It does have a few issues but I’d certainly recommend it for beginners who want to set up a modern looking website quickly by sticking to the pre-built layouts, or for people with development experience who are happy to learn how to tinker with the theme to meet their requirements.

    We hope you’ve found this Divi theme review helpful. We are a part of Elegant Themes’ affiliate program. If you decide to try Divi after following one of the links on this page, we will get a small commission at no extra cost to you. Our participation in this program does not alter our opinion of this theme.

    Check Out Divi

    Divi Questions & Answers

    No. Divi is a premium theme with no free version. It does have a 30 day money-back guarantee though so you can try the theme for yourself before you are fully committed.

    Both of these website builders are impressive but in my opinion and after using both, Divi is better than Elementor. Choosing which is best between these two layout builders does come down to personal preference though. They can both do very impressive things and both have their own quirks and issues. I would recommend that you try both and see which of the prebuild layouts suits you the best. 

    Divi comes with so many modules and features that it is certainly not a lightweight, fast theme when you first install it. Having it said, it can be optimised using various plugins to make the theme more efficient and faster loading. 

    Comments (1)

    1. Thanks for this. Its good to read an honest review. I bought Divi a few months ago and love it, but I agree with your points here. It can be difficult to make major changes to the theme.

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