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Hashtags are an essential part of Instagram marketing. They are the threads that link all the beautiful content on the platform together, getting it seen by the right people at the right time.
So how can charities use hashtags to widen their audience and promote their own website? Read on to discover how to find the best Instagram hashtags to promote your charity website.
Looking to build your own charity website on WordPress? Check out part one of this useful guide here.
Don’t scrimp on some solid hashtag research
Look at any Instagram strategy, and you’ll see posts peppered with an array of hashtags. While they might look scattershot, in reality, the best strategies rely on comprehensive hashtag research in order to succeed.
Start by finding a seed keyword related to your charity. For instance, the World Wide Fund for Nature’s keywords might be “animal welfare” or “wilderness preservation”. Extending our WWF example, use these keywords to ideate further related ideas, such as “environmental impact” or “endangered rhinos”.
Once you have these ideas, enter them into a hashtag research tool such as RiteTag. These then throw up an array of related hashtags that you can use in your posts. Collate these into a spreadsheet with dedicated columns for their usage, popularity, frequency, and other useful statistics.
Strive for a rich and diverse blend of hashtags
The best hashtag strategy is a diverse one. Different types of hashtags drive different types of traffic, so it’s important to use a blend of each to help your content get seen.
For instance, general hashtags such as #CharityTuesday or #4Charity help you drive a wide audience interested in general charitable initiatives — for instance, fundraising or activism. Other examples of generic charity hashtags include:
But these do not get you traffic specifically interested in your charity’s niche. That’s why you should also use specific hashtags that are more closely aligned with your niche.
For example, Doctors Without Borders often include hashtags such as #humanitarian or #refugeerights to help their content get seen by people interested in that specific area of charity.
Using the spreadsheet mentioned above, identify and select a blend of both generic and specific hashtags in your Instagram posts. The optimum number of hashtags is between 9 and 11, so you’ve got plenty of scope for a wide selection.
Use a diverse blend for your Instagram posts and drive a variety of traffic to your posts that you can capitalize on to promote your charity.
Use only relevant hashtags for your content
While the aforementioned spreadsheet provides you with a great range of hashtags to use, you shouldn’t just use any and all of them on your posts. As well as opting for a diverse array of between 9 and 11 hashtags on your posts, you should also look for relevant ones too.
This might seem a moot point, but it’s worth a reminder. While hashtags get you traffic, it’s the photo that keeps people locked in, so the hashtags you use should relate to the image they accompany.
Consequently, spend a few minutes researching each hashtag on Instagram and see what kind of photos appear in the results. Spot shared qualities among the most popular images and strive to include those same elements in your own content.
At the same time, if you see a lot of generic content, why not use it as inspiration to craft something fresh and creative instead? Create a stellar piece of imagery that is head-and-shoulders above the rest of the uninspiring content related to your hashtag and enjoy greater traffic as a result.
Make your hashtags part of a wider strategy
Don’t just let your hashtags sit at the bottom of your post going unnoticed. It’s important to use your hashtags as part of a wider strategy with specific goals.
In this case, we’re looking at promoting your charity website. That means selecting a diverse and relevant blend of hashtags to help engaged traffic discover your charity. Once you have them on your feed, you could use a competition to drive sign-ups to your email marketing list, indirectly getting relevant traffic to your website as a result.
But your strategies can extend beyond simply promoting your website. For instance, you might use your hashtags to source donations for a specific cause. Beyond simply including a #donate hashtag on your post, you could create a branded hashtag (e.g. #WWFdonationday) and have your followers share photos of themselves raising funds.
A branded hashtag gives your community something to rally round, rather than just a generic #donate hashtag. Note: brands can no longer collate UGC from hashtags, so have your followers tag and mention you in their posts instead.
You can’t create a good promotional strategy on Instagram without hashtags. They are what tie everything together and get you seen by the right audience. Follow the tips above and create a diverse and relevant hashtags strategy that drives the right traffic to your website time and again in 2020.